Optical Copywriter

With a passion for simplicity and storytelling, we deliver high-quality copywriting content to reach your client’s hearts [and eyes]. Whether it’s a sharp blog post, a social media caption with personality, or SEO content that brings clarity and clicks, every piece is crafted with care, precision, and a deep understanding of the optical industry. Below, you’ll find examples of work that reflects our voice, values, and vision.

Written content exclusively for the Optical Industry

Our Work

Optical Superstore | 2021 – Present

The Optical Superstore has provided quality eyewear solutions to Australian households for over 30 years. As the largest wholly Australian-owned & operated optical retailer, we aim to build on their ‘Aussie voice,’ developing confidence through their messaging & their motto:

SUPER SERVICE | SUPER SAVINGS

Here you’ll find screenshots of several blog entries we’ve published. We develop new blog posts monthly.

Island Optical | 2021 – Present

Island Optical is connected to The Optical Superstore and benefits from a shared business model and buying power, but is strategically placed to cater for Aussie families living in Tasmania.

Positioned in Hobart & Launceston, the Island Optical brand strives for a nuanced and fine-tuned ‘local voice’ for Island Optical. Blog posts are created monthly.

TVC Transcripts for Optical Superstore | 2021 – Present

Our Process

Industry Insight

With over two decades in the optical-retail industry as a qualified optical mechanic, we don’t just write about eye care — we understand it. That insight shapes everything we create: blog posts, practice communications, social content, and articles that connect with your clients and reflect your expertise.

Clear Communication

The optical field is full of technical detail — but your audience shouldn’t need a degree to understand you. We specialise in turning complex terms and treatments into clear, confident messaging that builds trust and invites action.

Strategic Clarity

Good content does more than inform — it guides. We help you identify what your audience needs to know, and when. From educational campaigns to in-practice content, we write with your business goals and patient outcomes in mind.

Meaningful Growth

When clients understand their eye health, they’re more likely to act on it. Our SEO-driven approach ensures your content gets found, gets read, and gets results — improving visibility, deepening trust, and supporting long-term growth.

Let’s work together.

About Golden Key Copy

Golden Key Copy | Optical Copywriting